And by Google. And by anyone searching for what you offer. But these days, "search" means more than just Google—it means ChatGPT, Perplexity, and every other AI tool people use to find answers.
I'm Don Curtin, and I've spent over a decade working in SEO and digital marketing. Based in Hythe, Kent, I work with UK businesses—wedding venues, dental practices, estate agents, gastropubs, interior designers—to make sure they're visible when customers are searching.
For years, that meant optimizing for Google. And that still matters. But now, 44% of people use AI search tools to find businesses, compare options, and make decisions. If you're not showing up there, you're missing nearly half your potential customers.
I didn't set out to become an "AI search expert." I've always just been interested in how people find things online—and how businesses can make sure they're one of the things people find.
When ChatGPT launched and started answering questions like "best wedding venue in the Cotswolds" or "where should I get dental implants in Surrey", I realized we were watching search fundamentally change. Not in five years. Right now.
So while most SEO folks were busy panicking or pretending AI search wasn't a thing, I started testing. How do these tools decide which businesses to recommend? What makes them cite one website over another? Can you optimize for AI the same way you optimize for Google?
Turns out: yes, but differently.
That's what I do now. I help businesses get found by both AI search engines and traditional search—because you need both.
I won't promise you'll rank #1 in 30 days or triple your traffic overnight. I tell you what's realistic, what's worth doing, and what's a waste of time.
You don't pay me to send you pretty dashboards. You pay me to drive visibility, traffic, and customers. If it's not moving the needle, we don't do it.
I work with businesses, not for them. You know your industry better than I ever will. I know search. Together, we figure out what works.
SEO and AI optimization aren't just about keywords and code. They're about understanding how people search, what they need, and how to position your business as the answer.
Honestly? Because I'm not trying to scale myself into a factory. I work with a handful of clients at a time, and I do the work myself. No account managers. No junior team members learning on your dime. Just me, doing what I do best.
I've worked with brands and agencies on SEO retainers for years. Now I'm focused on helping small UK businesses compete in a world where search is changing faster than ever.
If you're a wedding venue, dental practice, estate agent, or any business that relies on people finding you online—let's talk.
I'm based in Hythe, Kent. Available for video calls, coffee meets, or just a quick chat about where your business shows up in search.
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