What I care about
Content should help a real person. If it only exists to game a feature Google will change next quarter, I’m not interested. I use AI as a drafting tool; I don’t publish first drafts as finished work.
When AI summaries eat the easy facts, the useful pages are the ones with a stance: what’s overrated, what’s worth doing, what I’d check first on a Tuesday afternoon when the listing has vanished.
How I work
- Written communication — email for scope and quotes
- Plain language over agency theatre
- Diagnostics before tactics
- Honest limits: I won’t promise rankings or AI fame
Elsewhere
I write about this stuff on LinkedIn — usually the practical end (impressions without clicks, Maps problems, what AI Overviews do to a quiet phone), not the acronym olympics.