Case Studies

The Challenge

A beautiful 18th-century barn conversion was struggling with visibility. Despite excellent Google reviews and a stunning venue, they weren't showing up when couples asked AI tools like ChatGPT and Perplexity for "romantic wedding venues in Cotswolds" or "barn wedding locations UK".

What We Did

• Structured their venue information using LocalBusiness schema
• Created an FAQ section targeting conversational queries ("What's included in a Cotswolds barn wedding?")
• Added detailed accessibility information (AI loves specifics)
• Implemented llms.txt to guide AI crawlers to key pages
• Built brand mentions through strategic PR and directory listings

The Results

"We've had couples tell us they found us through ChatGPT. That wasn't even on our radar six months ago. The enquiries we're getting now are better quality too—people who've already done their research and know exactly what they want." — Venue Director

The Challenge

A well-established practice offering cosmetic dentistry and implants was invisible in both AI search and Google for high-value procedures. Their website was outdated, slow, and competing against corporate dental chains with massive marketing budgets.

What We Did

• Complete website rebuild (fast, mobile-first, AI-optimized)
• Created comprehensive treatment guides answering real patient questions
• Optimized for location-specific queries ("best dental implants Surrey")
• Built authoritative content demonstrating clinical expertise
• Strategic link building from healthcare directories and local publications

The Results

"The new website and search strategy completely transformed our patient enquiries. We're now competing with—and beating—much larger practices. Worth every penny." — Practice Principal

The Challenge

A boutique estate agent was losing ground to Rightmove and PurpleBricks in local search. They needed to compete not just in Google but in AI recommendations when people asked "best estate agent near me" or "who should I use to sell my house in Tunbridge Wells?"

What We Did

• Optimized Google Business Profile for local AI recommendations
• Created neighborhood guides and local market reports
• Built authority through property blog and market insights
• Structured data for local business and reviews
• Strategic content targeting buyer and seller questions

The Results

"We're now getting enquiries from people who specifically found us through AI search. It's a completely new channel we didn't even know existed." — Managing Director