Why am I getting impressions but no clicks on Google?
📅 August 21, 2026
Search Console shows impressions. Clicks look like a rounding error. The first emotional response is “Google broke us.” Sometimes that’s directionally true. Often it’s lazier than that: you’re being shown for queries you were never going to win the click on.
I care about this pattern because it’s honest. It shows up in GSC even when the homepage vanity metrics look fine.
What an impression actually is
An impression means your result was shown (with Google’s usual caveats about how they count). It does not mean a human carefully considered you and said no. It might mean you flashed past in position 12 on a phone. It might mean you sat under an AI summary that already answered the question.
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