Impressions up, clicks down in Google Search Console - what it means
📅 August 21, 2026
The graph is a classic: impressions climbing, clicks soft or falling, CTR looking like it’s fallen off a chair. People screenshot it and write eulogies for organic traffic.
Sometimes the eulogy is earned. Sometimes you’re misreading a report that was never designed to be a full story.
This page is about reading the pattern. Causes and fixes sit in why am I getting impressions but no clicks on Google?. Different jobs on purpose — I don’t want both articles repeating the same skeleton.
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